Wolverine
MISSION: Win the Wolverine business by creating a powerful brand campaign that extols the virtues of the blue collar work ethic. RESULT: BUSINESS WON and pitch work became the new brand campaign.
Advertising, Copywriting
MISSION: Win the Wolverine business by creating a powerful brand campaign that extols the virtues of the blue collar work ethic. RESULT: BUSINESS WON and pitch work became the new brand campaign.