Winning pitch
W <3 Paris: Location-based social marketing platform that lets W concierges curate local must-see design, fashion and music points of interest. SPG points are earned when users check in at each hotspot.
W Hotels
MISSION: Win the W Hotels business by illustrating how social media extends the brand's passion points of fashion, design and music beyond the confines of their global properties. RESULT: BUSINESS WON and W awards us community management of their global social properties and commissions W Loves Paris, a location-based social media marketing program.
Advertising, Creative Direction, UI/UX