Case Study
Tide Super Bowl
MISSION: Break through the congestion of Super Bowl LI with a real-time, integrated campaign that breaks all the rules. RESULT: Tide finishes 5th in Super Bowl Ad Meter Ranking, dominates social conversation with an unprecedented 90% share of voice, and earns a 96% positive sentiment across social. WINNER: 12 Cannes Lions 5 Gold Lions - Media, Promo & Activations 4 Silver Lions - Integrated, Media, Direct 3 Bronze Lions - Cyber, Entertainment, Direct