Case study
Kim Kardashian Super Bowl social video campaign
T-Mobile
MISSION: In just one year, make T-Mobile the fastest growing carrier in the US market. RESULT: Big Fuel harnessed the latest social platforms and technologies to amplify each of T-Mobile's industry-changing feature rollouts, culminating with a Kim Kardashian personalized social video activation during the Super Bowl. By year's end, T-Mobile went from the fastest shrinking carrier in the market to the fasting growing, and became a "Top 10" brand in social.
Creative Direction