MISSION: Launch this kids' vitamin brand on TikTok and Instagram with a disruptive campaign that defies all the conventions of kids' vitamin marketing.
RESULT: "Smarty the Owl" is born. The first vitamin-pooping owl became an overnight star on social. His subtle approach to dispensing wisdom helped parents overcome the challenges of having picky eaters at the table. 400K+ engagements and a 13% lift in ad recall. No shit.