Club Skinny: Facebook and Instagram connected gaming hub that rewards consumers for sharing content and their love for the Skinny Cow brand.
Skinny Cow
MISSION: Win the Skinny Cow business by showing how gaming mechanics and social media integration brings the brand’s “Moments For Me” positioning to life. RESULT: BUSINESS WON and Club Skinny, the pitch concept, becomes Skinny Cow’s new social gaming and loyalty platform.
Creative Direction, Interaction Design, Web Design