Winning pitch deck
Beyond Reason Olympics Social Hub empowers fans to use their social networks to show their support for Olympic athletes and the charities they support. Awarded a position on TheFWA Shortlist.



MISSION: Win the Oakley business by demonstrating how social media can both promote the new Beyond Reason campaign and the Olympic athletes Oakley is sponsoring. RESULT: BUSINESS WON and Oakley commissions the creation of the Beyond Reason Olympics Social Hub, the idea conceived for the pitch.