MISSION: Make Netflix's much-anticipated, rom-com-royalty release of "Your Place or Mine" an even bigger spectacle.
RESULT: An industry-first live TikTok billboard takeover in Times Square, featuring video love letters from across the platform, culminating in a real, live-streamed marriage proposal.
Awards:
CLIO Gold - Best Use of Influencer
CLIO Bronze - Digital Outdoor
OMMA Award - Digital OOH
Digiday - Best OOH