MetroPCS

MISSION: Overhaul MetroPCS's social content to change consumers' negative perception of the brand and its coverage. RESULT: We transformed MetroPCS's social content from a promotions-heavy approach to a rich, narrative-driven content strategy, leveraging our in-house, end-to-end content studio. Engagement on the channels spiked, brand sentiment moved from negative to positive, and sales increased.

Creative Direction

Facebook application which measured the pre-fight sentiment being shared across social channels, in real time, for each of the UFC fighters

Before a big UFC fight, Antony Pettis answered questions tweeted at him by his fans, which we filmed for MetroPCS's social channels

As an integration piece to the TV campaign, Ronda Rousey takes on a tour of her favorite places to unwind before a big UFC fight

To drive home MetroPCS's flat fee service program, we created the "Truth" video series, featuring artists speaking candidly about their craft and fielding tweeted questions from their fans

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