MISSION: Generate awareness in the States for this popular British brand and further establish Elemis as the expert in collagen health.
RESULT: Partnered with Influencer superstar, Tefi, to create PSA's (Public Skincare Announcements) to debunk the trending social media claims that adding collagen to anything will work. After 140MM+ video views and a .20% CTR on TikTok, America now knows the truth, that Elemis stimulates the skin's natural collagen.