Instagram Influencer social media campaign to organically generate buzz for a product with no brand affiliation, no customer awareness, nor paid media support. Campaign propels Burger King's engagement and sentiment from last place to #3 in the social QSR category.
Burger King
MISSION: Anonymously launch Satisfries exclusively in social without paid media support nor Burger King branding and make Burger King a contender in the social QSR space. RESULT: #WTFF shatters KPI's to become Burger King's most successful social campaign to date, propelling them from #8 to #3 in the QSR social category, and in the process, changing brand sentiment from negative to overwhelmingly positive.
Creative Direction