Aflac
MISSION: Aflac enjoys high brand awareness but suffers from low product understanding. Create short and long-form social content that elucidates the value proposition of Aflac's Supplemental Insurance coverage. RESULT: Our daily microcontent, published across Aflac's consumer and corporate channels, combined with our in-house-produced social video content series created a significant uptick in product and value proposition understanding. The Aflac Duck consistently finishes in the top five most popular and active mascots on social.
Creative Direction